Case Study: €700m Global Brand Carve-Out and Disposal

GAP 6×6 focus: Transactions & Change · Finance & Performance · People & Governance

Headline outcome: A €700m global brand carve-out and disposal delivered with disciplined governance and execution.

A global consumer brand valued at approximately €700 million was separated across 12 countries and transferred to a new owner with continuity arrangements in place.

The situation

Following a major acquisition and regulatory review, an international brand had to be carved out and sold. Financial, legal, tax, commercial, operational and supply-chain workstreams crossed 12 countries and two global organisations.

Why it mattered

The disposal depended on resolving complex cross-border requirements without interrupting a functioning business. Unclear dependencies, incomplete transitional arrangements or slow decisions could have delayed completion and put continuity at risk.

The intervention

Outstanding requirements were structured into an integrated completion programme. Workstreams and critical decisions were aligned; financial, commercial and operational matters were negotiated; and the transitional services agreement was developed to define services, responsibilities, governance and commercial arrangements after transfer.

The evidenced outcome

  • Disposal of a global brand valued at approximately €700 million completed
  • Carve-out coordinated across 12 countries
  • Financial, commercial, operational and tax issues resolved
  • Transitional services and continuity arrangements agreed

Coordinating finance across 12 subsidiaries

The international carve-out connected finance and transition requirements across 12 subsidiaries. This scale made clear responsibilities, an integrated completion plan and workable transitional services central to delivery.

What it demonstrates

This demonstrates how GAP connects the vital workstreams around a transaction. The value lies in turning legal completion into an operable, governed and controlled transfer.